We have made our APIs publicly available so anyone can integrate their A/B testing tool with Google Analytics. We are collaborating on integrations with the following A/B testing providers (listed in alphabetical order): What will testing in Google Analytics look like moving forward? We therefore have decided to invest in solutions that will be more effective for our customers. Optimize, though a longstanding product, did not have many of the features and services that our customers request and need for experimentation testing. We are focused on bringing the most effective solutions and integrations to our customers, especially as we look toward the future with Google Analytics 4. We remain committed to enabling businesses of all sizes to improve your user experiences and are investing in third-party A/B testing integrations for Google Analytics 4. Frequently asked questions Why was Optimize sunsetted? Any experiments and personalizations still active on that date have ended. Google Optimize and Optimize 360 are no longer available as of September 30, 2023.
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